Media Ethics in the digital era encompasses the principles and guidelines governing the conduct of media organizations and professionals, with respect to the responsibility of navigating the evolving digital landscape, and raising public awareness on critical thinking and media literacy, in pursuit of safeguarding the integrity and credibility of disseminated information.

Media outlets as well as journalists are ought to adhere to the moral obligation of upholding accuracy, fairness, transparency and accountability, crucial for fronting the fundamental challenges of preserving the authenticity of information, whilst the spread of misinformation, disinformation and fake news has become increasingly prevalent.