Ethical media coverage during times of war ultimately serves as a catalyst for breaking the cycle of violence, playing a crucial role in influencing policies and strengthening the pursuits of just, peaceful and reconciled post-conflict societies. Not only does media coverage enable citizens to make informed decisions and understand the complexities of the conflict, but it can significantly foster empathy among the public by means of the ethical reporting of stories reflecting the human suffering and ravages of war.

This coverage in fact can be as well instrumental for attracting the attention of the international community to provide humanitarian aid and assistance, and enforcing diplomatic pressure or intervention to end conflict. Moreover, with adherence to ethical standards, media can deter human rights abuses, war crimes and other violations, holding those responsible accountable for the documented evidence of war crimes and atrocities which can be vital for post-conflict societies to heal and progress toward reconciliation processes.